Three materials, and deliberately so: tuberose, jasmine and rangoon creeper, with no citrus or woody base to frame them. White floral at 92 — so two sprays at most, one indoors. Projection 6, longevity 7. Spring and summer. Very feminine at 8/100. If white florals usually read overwhelming to you, this one will not reassure you: the absence of a counterweight is the point.
G
Gucci
Bloom
EDP · 2017
Perfumer · Alberto Morillas
Not rated yet — be the firstBloom was the first fragrance developed under Alessandro Michele's creative direction, composed by Alberto Morillas and released in 2017. It rests on three materials: Rangoon creeper, tuberose and jasmine. The powdery edge comes from the Rangoon creeper, a flower that shifts colour as it opens. Gucci frames the composition as a bouquet rather than a conventional top-heart-base pyramid.
Main accords
White Floral
Floral
Powdery
Green
Musky
Notes
Tap a note to learn what it is.
Top
Heart
Base
Performance
Longevity
7/10
Sillage
6/10
MyOlfy estimate — reviews will move these scores.
Best for
Season
SpringSummer
Occasion
EverydayDateEvening
Gender
Woman
Woman
Man
A guide to how it's perceived, not a rule — anyone can wear any perfume.
Where to buy
Retailer links coming soon
Awaiting official retailer partnerships.
Reviews
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